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Old Navy was kitsch TV ads starring Morgan Fairchild and his mascot, the magical dog.
The Old Navy division grew rapidly; in 1997, was the first retailer to spend $ 1 billion in its first four years of operation, and has opened 500 stores in 2000. In 2001, Old Navy started its international expansion with the opening of 12 stores in Ontario, Canada.
The market also experienced, opening a cafe inside a location in San Francisco in December 1995 and the opening of an Old Navy Kids location in Littleton, Colorado, in April 1997.
The third Old Navy logo, used from 2005 to 2009.
In 2005, then president of Old Navy Dawn Robertson seemed to address the competition they saw Hollister Co. and American Eagle Outfitters by rebranding the division with a "couture feel." Besides new logo, several places are built or rebuilt to reflect the "new Old Navy."
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